a site's SEO Forum is mainly divided into two - the external and internal optimization optimization. Generally speaking, these two parts we had to grasp with both hands, both hands had to hard. Optimization usually refers to external links outside the building, for high-quality external links. However, the subject of this article is how to do internal optimization, the following share some of my views.
I put the internal website optimization is divided into two parts: 1 for search engine optimization, search engine is made to see, this is the content of this talk; 2 optimized for users mainly refers to the focus on user experience. These two actually some common place in the middle of the boundaries are not clear, you may do an internal search engine optimization for the time, and reached for the user to optimize results. For example, you in optimizing your internal link, naturally it will allow users to use your site more convenient. For search engine optimization, I summarized the following points:
site directory structure optimization
site directory hierarchy should not be too deep, flat single hierarchy is a more satisfactory state. But this is unrealistic for some sites, but the directory hierarchy is also best not to exceed three. If a Web site, it's directory structure is like this, XXX/sports/football/china/CSL/club/hengda, if I reptile, crawling when this site will certainly be thinking, "pits father does, it is a bottomless pit , does not climb the climb. " Therefore, the site must be as flat directory hierarchy. So how to solve this problem, there is a way to use two or even three domain names, such as in front of that directory structure can be simplified as hengda.XXX.xxx, but only if this directory you must first have enough rich content, If not, best to use the directory structure, but to be streamlined.
website code optimization
First, the site's code to be as brief as possible to weed out useless code, the code can be combined as combined. Meanwhile, CSS files, js files and Web documents stored separately, in the page code to call.
code optimization has several advantages: First, to reduce the file size, faster access speed; the second is more search engine friendly, it reptiles to avoid useless code; Third, it could make the code maintenance more convenient.
keyword optimization involves the selection of keywords and keyword density and keyword distribution.
do not select keywords for each page too much, two or three on the right of; to determine the key words should fit your theme page, or else point the reader into not find what they want, will be very quick exit, but refuse to bring traffic; should focus on the use of long tail keywords, long tail and pointed emphasis on the use of; keyword density is not too big, about 6% generally considered more appropriate, avoid keyword stuffing; words distributed in the page title to be reasonable, meta tags, and page content.
website link optimization
Links to optimize the following main points: good internal links, appropriate export link, use good anchor text.
check internal links, remove broken links, dead links; make links between pages, the site links to related content reasonably up; the best site for search engines produce a map, there beneficial spiders crawling the site; use good anchor text, use the link to the page topic highly relevant text, avoid using images or js; good use "nofollow" attribute to prevent spiders climbing you do not want to scrambling of page; appropriate export link, a link to the station not to export is not subject to search engines.
page tag optimization
where the main attention to the following important labels.
title tags, page title should highlight the theme of the page, try not to use too much text.
meta meta-tags, where the main keyword and description, keyword page using keywords; description, the good description of the content on the page, try to be concise, highlighting the theme, which is not necessary use a lot of keywords.
Although the search engine now has less value these labels, but your title, description, attractive enough, it will also attract users to your site, so these labels still hard to write.
strong, h1, h2 ... these labels are used to highlight key words, to let search engines know what your priorities are.
noframes tag, the frame structure is not subject to search engines, this label may be addressed to some extent reptiles crawling framework page, but does not necessarily guarantee the normal crawling reptiles. So, try to avoid using in Web framework.
website image, flash optimization
search engines can only read text, does not recognize the pictures and flash. For pictures, you can add pictures using the alt attribute to describe the information, so that search engines can read, you can page the appropriate key words containing the same time, when the picture can not be accessed, alt description of content can be displayed on the page, visitors can easily understand the content.
flash page to display a very beautiful effect, but the search engines to ignore it, so do SEO for the site, try to avoid using the station flash, if you have to use, it's best to add and the matching text web site for search engines to read.
here to summarize the main points above website optimization for search engines should pay attention to the place inside, the public will continue to be published on blog SEO website optimization for users to do the internal contents of the article should contain . Since this is just a summary of the article, the article mentioned in the program there is no concrete information on the implementation of the method, we will continue to publish articles to detail. This can be SEO by the original congregation http://www.zhongkeseo.com, reproduced, please keep the link.