Tuesday, November 15, 2011

On adaptive search will be launched

saying last week in their algorithm will be adding a new feature, which is called "adaptive shrinkage ranking algorithm." In the past two years, Google and will be ranked in their code has been made an adjustment to make in the search results for individual users, more humane. The idea behind the adaptive search is to use search history to provide a more intuitive and user needs in line with the results.

example, if I see on the market a new carpet, and then I search in the search engines are around such as "new carpet" "buy carpet" and " carpet ", when I use search engines other than information search, my search results will show some of the recent and carpet-related information. Adaptive search is based on the evolution of this idea.

concept behind adaptive search user search records to create a more intelligent search results. For example, I want to do a lot of research on the moon, then I will be on a keyword search for "Armstrong", most people might search on "Armstrong" brand products, However, my results will be in front of Armstrong's moon is about information.

survival in the search engine key is whether they can provide user-friendly experience. Users expect the search engines give them an intuitive feeling. Will be created for each user is similar to a page that is different from other people. This means that individual users will have their own unique individual choice. This also means that the search engine behavior and data collection have been distorted. The search engine will be further away from the generally expected to "pull" stage (that allows users to tell the search engines what they want), and further to "push" of the state (that is, tell the user how they should look for .) Will be on understanding the consumer's intent may be because the user making the wrong phase of the search of the hypothesis tilt.

In addition, ordinary people may not know the results of his search for his personal tailor, he would think he saw the results, and others see the same result. Because the user does not get all the options and information, and they do not know this page is tailored for them, so some people think it will be misleading the consumer in the process of thinking and ideology, rather than helping them find the correct and complete information.

brands may also innocence. According to user's search records provide unique pages may lead to the brand when users want to search for relevant information, the results can not be displayed. Continue my example above, if I had searched for "Armstrong" just to study the moon, then if I want to find relevant brand flooring, when I entered the keyword, the results would not have related brand information.

unique users for unique results SEOer may sound a nightmare, but it is not. The final search results that search engines will consider a high quality. Even before the results taking into account the user's query, the result is always the best site, the top surface, such as a SEOer need to ensure that their brands remain in the best position.

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