Tuesday, November 15, 2011

SEO data analysis using the three stages of the project results driven SEO

the basis of successful SEO is one of the project can use the data to control the results. I like the data analysis process is divided into three main stages:

1. Results report

2. Opportunity analysis

3. Priority

This article will elaborate on these three stages, which data is that we should consider? our behavior is what will influence the outcome of?

first stage: results of the report

report on the outcome of the goal is twofold.

seo identification of key performance indicators is mapped to the target. The most basic activities will receive annual interest, brand and non brand traffic is long tail exact match to bring the traffic flow and determined. In addition, the usual practice is to traffic and conversion rates and revenue combined. This will show you a good SEO performance.

if possible, quickly found in the rankings and traffic of the major errors and to take prompt and effective measures. Of course, if these changes are caused by the search engine algorithm changes or competitive reasons for the increase caused by, you should immediately limit its impact on the results. But usually these changes are due to site changes (in many cases, these changes are unintentional). Reporting on results like these reports to monitor the monitor the same.

Phase II: Opportunity Analysis

in an SEO project, we should make full use of data to identify the players head out to those in the optimization process of the potential opportunities. There are seven major categories of opportunity is our most commonly found:

1, the identification of new keywords

new keywords have the ability to bring significant revenue

new long-tail keywords pointing to the current target keyword

2, a key consideration page

which keywords/pages in the top 20 but not in the first three

and brand-related keyword search ranking is not the first 3

3, online opportunity

meta-data page/content does not optimize the target keyword

previous page optimization need to re-processing

duplicate content, page titles and meta data

need to add some additional content to the site

4 , internal links

existing links, anchor text keywords more

potential changes in the global navigation

5, the station range of opportunities ( technical problems)

return code is 404 pages link issues to be considered

cancel 302 redirect

6, performance

high Bounce Rate

geolocation performance

click on the most efficient path

7, external links opportunities

new potential Contact

better link utilization and integration of existing relationships

of course, not all of the above, but these are the most common.

third stage: Priority

in any SEO campaign, there are many things to do, no doubt the time and resources available is not enough. One of the biggest challenges is to those who are most likely the best return on investment optimization points to upgrade their priority. In order to achieve a reasonable priority, we can in turn consider the following factors:

based search for potential additional traffic opportunities

current conversion rate, the potential opportunities

the time required to obtain opportunities

opportunity to achieve practical

As we found in the second paragraph, divided by the standard model to get a chance, you The third stage will be able to make better decisions. If you can we forecast in the third paragraph of the four factors do better, you will be more successful SEO campaign.

article source position for the http://www.leadseo.cn/seogongsi/Haili gull, website optimization experts, reproduced, please keep the source! Greatly appreciated!

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