the basis of successful SEO is one of the project can use the data to control the results. I like the data analysis process is divided into three main stages:
1. Results report
2. Opportunity analysis
This article will elaborate on these three stages, which data is that we should consider? our behavior is what will influence the outcome of?
first stage: results of the report
report on the outcome of the goal is twofold.
seo identification of key performance indicators is mapped to the target. The most basic activities will receive annual interest, brand and non brand traffic is long tail exact match to bring the traffic flow and determined. In addition, the usual practice is to traffic and conversion rates and revenue combined. This will show you a good SEO performance.
if possible, quickly found in the rankings and traffic of the major errors and to take prompt and effective measures. Of course, if these changes are caused by the search engine algorithm changes or competitive reasons for the increase caused by, you should immediately limit its impact on the results. But usually these changes are due to site changes (in many cases, these changes are unintentional). Reporting on results like these reports to monitor the monitor the same.
Phase II: Opportunity Analysis
in an SEO project, we should make full use of data to identify the players head out to those in the optimization process of the potential opportunities. There are seven major categories of opportunity is our most commonly found:
1, the identification of new keywords
new keywords have the ability to bring significant revenue
new long-tail keywords pointing to the current target keyword
2, a key consideration page
which keywords/pages in the top 20 but not in the first three
and brand-related keyword search ranking is not the first 3
3, online opportunity
meta-data page/content does not optimize the target keyword
previous page optimization need to re-processing
duplicate content, page titles and meta data ??p>
need to add some additional content to the site
4 , internal links
existing links, anchor text keywords more
potential changes in the global navigation
5, the station range of opportunities ( technical problems)
return code is 404 pages link issues to be considered
cancel 302 redirect
high Bounce Rate
click on the most efficient path
7, external links opportunities
new potential Contact
better link utilization and integration of existing relationships
of course, not all of the above, but these are the most common.
third stage: Priority
in any SEO campaign, there are many things to do, no doubt the time and resources available is not enough. One of the biggest challenges is to those who are most likely the best return on investment optimization points to upgrade their priority. In order to achieve a reasonable priority, we can in turn consider the following factors:
based search for potential additional traffic opportunities
current conversion rate, the potential opportunities
the time required to obtain opportunities
opportunity to achieve practical
As we found in the second paragraph, divided by the standard model to get a chance, you The third stage will be able to make better decisions. If you can we forecast in the third paragraph of the four factors do better, you will be more successful SEO campaign.
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