hospital site planning, network operations team directly affect the entire process, or even a hospital to carry out network marketing, "Command", its role should not be overlooked. Person in charge of the network is very busy, as we plan to eat this bowl of rice, it would have to make plans to help leaders, will not be careless. Worthy of their work, worthy of trust and leadership cultivation, worthy of you sitting in the office every day to earn money. Do plan to have their own personality and the pursuit of their own insisted to know what to do? Why do that? Hospital site and what are the benefits? Effect will happen? At least, you have to be thinking about!! It is clear that , hospitals in the network marketing campaign is a wonderful way, you make website more lively, but also user-friendly hospital initiative to communicate with the consultation.
said "active", I'll give an example.
due to work, occasionally found in Baidu "** the best hospital treatment of nephrotic syndrome", the search than high, and competition is very small, so a bit concerned about. Medical and health search portal to a very simple, the atmosphere, a closer look, PR6, about 9000 world rankings, the ten million regional and disease information, more than 70,000 hospitals, made me shocked that this site has only operation for more than two years! be the biggest problem is that it does not make money!
run a loss if it is not possible, be it home at the top middle of the slide only 30,000 a year advertising , on both sides of a button advertising, will add up to 20,000 a year. Although the prices were so low, but did buy it, are now put themselves on the ad. Of course, it is also the sub-region and the advertising of the disease, if you really sell a year will not be a mere tens of thousands of pieces, but millions!!
why are so cheap but no advertising people buy it? a closer look at his website traffic, time of day, his two cities home page information views do recommend less than 20, let alone within a page, but also PV, as long as the F5 refresh, traffic that can easily brush. Then I found Weifang channel, Home recommended information, the flow is less than 10 a day, check online medical information so many people, and their medical and health Web site ranking high class long tail keywords, basically came in five of the first three positions, but why such a low flow? Why tens of thousands of ads a year will buy?
I think they are a bit confusing, though the hospital did you get a lot of information, but ignored user participation, there is no recognition of the user and the hospital itself, click, naturally there is no recommended treatment volume, also kept in the hospital, let alone sell ads. Many of our hospital sites trying every means to end seo tips for website optimization in the end is to do what is rank? Is the traffic? Is to click? Ultimately, the site needs is people!
only the site's users continue to increase the amount of the hospital to the patient continued to rise, in order to prove the user experience and site usability, only the site's users are constantly active in order to promote the development of the site. Weifang red sun in our team seems to optimize kidney hospital, the hospital site to do the following points:
a simple structure and clear objectives:
muttering, watercress, happy, all with a simple structure, a clear goal to attract customers, rather than engage in a lot of data content. Why all our hospital sites is purely for disease, illness, disease, patients will only care about their disease can be cured, you do so many articles about the disease mess what's the use, in the home row of the full, who A chapter will look at those things do?!
Second, the article replies:
hospital site if we allow it, then we can try to stop Every article on the add comment and message system, so not only can enhance the interactive Web site, you can firmly hold the visitor's heart.
visitors each sentence is one that will not repeat the original soft, are very valuable resources.
Third, interesting health information:
interesting to improve the health knowledge is to keep the user click on the choice, of course, is to address the real pain Internet to find people who are not hospital care in this regard. But there are some potential patient population in seeking medical care in the sneak worry about, entertaining only nothing wrong with it, the final analysis, the user experience.
Fourth, the question answering system:
addition to the widely used "GUIDEC", we can then include "Message and Reply" section . Hospital site users will inevitably encounter this problem, the first time to give a satisfactory answer is tantamount to a temporary relief, or for the future people around the user's own re-think of similar problems encountered in the first answer to lay the foundation for more shows the hospital's professional and formal.
Fifth, to enhance the visitor's ability to participate:
site development trend, not a "standard package", but "easy to open with type ", a more user-oriented, more open type of site use.
Therefore, the hospital's website to have a learning exchange forum, and must have leisure to explore type of forum. You as a hospital site, which are all boring medical content, disease introduction, signature treatments, experts, this is definitely not enough!
six powerful interactive web site:
so powerful, does not require complex or large, but for user characteristics, some small enough to mobilize the function of many visitors to actively read and participate in discussions, exchange, must get to the hospital website "move up".
we can easily ask the patient had been hospitalized, ask them to seek treatment are doing online searching, are concerned about anything, certainly most people would say to you, I just surf the Internet and the hospital, which The hospital can give me cured, I feel assured that I went to governance, which is the patient's characteristics.
popular website in order to retain people, gives a convincing and realistic, do not just focus on the introduction and features some of the bells and whistles go, the interaction between doctors and patients or between patients than those guaranteed to you more appropriate, realistic and credible. As for specifically how to do, have the opportunity to release to you.
seven rapid spread of users:
user communication is the most effective, fastest, most powerful way to promote. Therefore, watercress, happy, muttering, can use a small amount of investment in a shorter time to reach a large size and site effects. This is worth doing hospital site Seoer learn.
eight hospital sites before coarse to fine after:
user is "silly", and said plainly, do not like mindless Internet , like to see ready-made, and our hospital website of the Forum If too many users do not know how to choose. Can be extensive pre-site infrastructure to attract users, you have a breakdown of the post.
IX Forum prioritized and focused:
at the beginning, we Weifang Red Sun kidney hospital in the design version of the site plan block, the Forum set out a lot, anxious to put a kidney disease of all items listed on the site home page, because they feel a lot of important things, each sample is the most important, does not fit. When these sections are designed to come out, do not know what should be the focus, the feeling back of the hand palm is meat.
this does not work, a hospital site must have a clear focus on a few pages, these are main pages, feature pages, the core of the forum; and then rely on these forum to gather popularity, the rest of the forum as a secondary type on OK.
ten, for the users:
want to do a large hospital site, and stronger, to make a reputation and brand, the core of a is to solve the most urgent need for the user to solve the problem, and do more, you can help users to solve such a problem on OK. You can have vast amounts of medical expertise, allows users to automatically search can, from the strategic level so that visitors feel a sense of belonging!
a good hospital site, the criteria is very simple, that is: his next times want to. As long as we can let the user come again, this accumulation of energy, but also let you quickly soaring. Whether Baidu promotion, optimization, mass, affiliate ads, etc., many of the methods, which method is the most powerful? In fact, employing the method of transmission, the most powerful. If you are still stuck in relying solely on the mass of expertise and medical information for optimization and promotion, only the pursuit of keyword rankings, site traffic, and the site itself has no essential advantage, in addition to assault from the traffic impact would be outside the server, to the development of our hospital sites what's the use?
me more and more suspect, the so-called SEO and website promotion, in the end there is much value? we have to do the hospital's website marketing, first of all have a worthy of the site, not to make a website, then tried my best to perform the promotion.
behalf of the Hospital of Weifang Red Sun kidney optimization team to remind one: life and death as well as your website's survival and development of the hospital who decided? Engine? Content? Link? Weight? Traffic? Investment? In fact, the user! ! want to communicate with me my friends can add QQ: 332364662. This article from the Weifang kidney hospital (http://www.df-renal.com/) web series published, welcome reproduced, reprinted, please keep this link, thank you!
No comments:
Post a Comment