Tuesday, November 15, 2011

Five methods to enhance site quality to please the search engines to eliminate e

now comes SEO optimization, an obvious trend is to do everything to please the search engines, search engines want to include as much as possible their own site content, giving more weight to your site, keyword ranked higher, this approach is not incorrect, but this initiative please approach, once into the errors, such as through a variety of temptations to be taken in the black hat search engine approach will naturally lead to an overall collapse! actually doing website optimization purpose is to make their sites more approachable, more the user experience by improving the quality of the site itself, to let the search engines take the initiative to please you, is the ultimate site optimization tips! Here I come to share these five methods !

one: the site stability and speed

site quality is good, stability and speed is a very important factor, estimated to hit a lot of grass-roots Web site owners will not hit inexplicable open, and even some others also linked to the Trojan site, open a web site half a day's time, which affect the user experience, but also affected the activities of Baidu spider, because spiders visit a website every day many times, Once hit by these sites open, Baidu spider will record the site potential problems, if the number of more and more, Baidu spider might jump out of the final access to the site, and eventually abandoned this site! so do site stability and speed of the initiative is to allow search engines to please you the first way!

II: a high value web content

site content is the core, but also the spiders attention you core, in fact, the search engine but also to a better user experience, can help as much as possible to others, and your site content is able to act as such a role, these search engines naturally will take the initiative to your site , as soon as the contents of your dedication to the majority of users, so your site ranks and the weight on the increase, showing that the higher the value of content, the more importance search engines you will, on the contrary, they will be discarded by the search engines !

III: spread up to the site's content

is how often the search engines find your site's content value? is to see your site content on the site much more than the number of occurrences , can not be more high-weight website reproduced, so when you edited the contents of the site after finding ways to spread out the contents of this active and passive dissemination of points, if someone else's Web site can take the initiative reproduced content of your site the better, if not, it should take the initiative, it is not a lot of soft generation of fat, such as the A5 now has such a service, through soft paper on behalf of the hair will be able to quickly make their website content be quickly reproduced, so that Baidu value your content on the site!

four: site structure should be innovative, personalized full

for a site, if the structure full of personality, That will cause the search engine's attention, because the current site on the Internet architecture is most similar to the spread of this and Jianzhan procedures are not unrelated, of course, architecture is not said to be full of personalized structure must be very complicated, simple, easy access, content, and between the structured home, and quick access, this architecture is very much like spiders crawling!

five: the chain to high-quality and diversified

Although the site is outside the chain in determining the site search engine on the role of the weight weakened, but still occupy a prominent position outside the chain now pay more attention to diversity and quality, the kind of software mass outside the chain, Now it can easily be determined, the chain began building step by step from becoming the kind of ups and downs, and only gradually increase the website to do outside the chain, while the increase in diversity, to be able to Baidu is willing to come to your site!

In short, please take the initiative to approach search engine, now has become the soft underbelly of website SEO optimization, and only his own spine straight up, through their own efforts to take the initiative to take the initiative to search engines like your site, it Website optimization is the embodiment of success! Source: http://www.renrenjianfei.com/all network A5 starting weight, please indicate, thank you!

Sunday, October 16, 2011

On the pretext of how to optimize the strength of the opponent's website

in tai chi, the emphasis on leveraging the power of the so-called "skillfully deflected the question," "weak wins strong." If you use this truth to the SEO optimization, will also receive unexpected results. Here are just a few "shadow boxing" the theory of optimization in the application on the site, hope to guide you to "borrow" to optimize the site experience:

First, take advantage of competitor's page layout to improve upgrade themselves.

page layouts, like the person's face, pretty face, natural attractions, but also like martial arts, are a solid foundation from the first, and then slowly excel master, so the layout of the site is also very important, if the site's page layout is not ideal, then the search engine on your site of interest will be reduced, not to mention the site's ranking will come up naturally, without the top edge, it Without the ability to exchange blows with others and the right, so, to analyze the opponent's heart good site layout, absorb and utilize the strengths and advantages, shortcomings and lessons learned them well, and then optimize your site will enhance insufficient analysis, Yang superior bad discard, so it will gradually enhance the site's traffic.

two, described by the competitor's keywords to improve the upgrade themselves.

words about the site distribution and description of the problem, may be confused, can not find the break even point, then, this time, we can consider the competition opponent's words, into the analysis and comparison to see how the competition is the key word to describe and distribution, and then choose their own web pages with the keywords, refer to the practice of competitors, integration into the words, and then make a better description, to improve and upgrade their words, so that it will for the future development lay a solid foundation.

Third, by the opponents of the internal links to improve the upgrade themselves.

site layout very good, but words are very reasonable, so why not go up top that? Well, the reason may be there, including chain optimization. At this time, we must analyze competitors, including chain-of-merit, and thus enhance the site's internal links to improve their distribution, so as to enhance website visibility and friendliness.

four opponents by an external link to the complete upgrade themselves.

As a Webmaster, you know, if the site outside the chain of construction done, the impact on the rankings is great. At this time, to analyze the opponent's strengths and weaknesses of external links, such as query tools can be borrowed from the chain outside the chain of the opponent's check out the number, then, to find resources, find a suitable partner, so that the outer chain will be targeted.

five, to borrow the opponent's optimal way to improve the upgrade themselves.

fact, the volatility of the search is a very normal thing, the site's ranking if there is volatility in the care of their, it must also be more concerned about a competitor's site to focus on analysis of its strategies and ways to improve their response and thus improve, find their own site, what are inadequate, so in order to better enhance the strength of their own websites, more than competitors.

Today, SEO, the competition is very intense, reaching a fevered pitch, every webmaster and hope that their site's ranking will be better. If SEO is a symposium, then, the search engine is the judge of the General Assembly, and our website is like the head of the martial art, during the race, people have resorted to every head of their special skill, there is trick also Sunzhao, results of the competition is not necessarily the most fair, but the game is also a process learning process to the opponents, the only way to continuously upgrade their level and skill. A5 paper first, reproduced, please keep the author links the legendary station accelerator http://www.ch888.net., Thank you for webmaster support and cooperation.

Website Optimization novice state of mind must have several

website optimization is a difficult and long way, every day, many people joined the ranks, there are a lot of people out. Baidu's algorithm update is now faster and faster, and because many owners do not see results, so I chose to quit, how to stick to the end it? I summed up what several state of mind, for our discussion

1, determined

do anything, do not have to succeed is not enough, especially to do site optimization. In the first few months, probably because of various reasons, did not see any of their pay in return, is to uphold or abandon it? At this time will test our resolve, and this world will always be "left is king "We now see some of the site optimization of people, are experiencing difficult times did not give up and successful, as we have to novice full of such determination.

2, confidence

new station on the line in the first few months, the new station is no weight in Baidu does not have any good ranking, Baidu will During this time the new station will be pulled into the sandbox to observe, at this time, owners will find that no matter how hard they try, their rankings are no significant changes, and sometimes may even be a phenomenon of the decline in ranking websites, there are The owners will use their own method cast doubt on the website, this time we need to use the methods of their absolute confidence in their own way, to spend Baidu study period.

3, perseverance

website optimization is a sustained process, webmasters do nothing more than a day to do is update the contents, so a few things outside the chain, and occasionally do a few days will feel very fresh, if every day the same set of processes will inevitably feel quite boring, but no way, since we have chosen this line, there should be a persistent state of mind and stick to it, and will definitely see results.

4, attentive

novice just starting to do SEO, there will inevitably be the wrong way or another, this time we need to have enough patience to find information, analyze problems reason, to find the error, to discover the law of search engine ranking, and only enough to explore carefully what other people have not noticed, so much faster progress than others.

This is my summary of some of the on site optimization of several novice must have the mentality, of course, there are some other ways, If you have a better way, but also look exhibitions. Above website by the Shanghai Construction (http://www.sh1586.com/) original, reprint please specify, thank you.

On the magical benefits of META tags

With the development and the information age, more and more people realize that the network is gradually affecting the people and change people's lives and shopping habits, which makes some far-sighted people see the future network will people's daily life dominant, you can start using the Internet to find a rich channel. According to Internet monitoring company Netcraft latest survey data show that the network has more than 500 million sites. The company in October of this year's Web server survey received responses from 504,082,040 sites, an increase in September compared to about 18 million sites, growth rate of nearly 3.8%. This data speaks precisely because of the convenience of the Internet at, people use the Web site can be easily and freely communicate with the audience as well as the dissemination of information, the network can bring great business opportunities. One thing is very important that the world of the future network will be filled with more and more websites.

course, Netcraft's survey also shows that the overwhelming want to place the online world is how hard Yeah, the intensity of competition as much as our present civil service examinations. Having said that I think a Chinese student, said the sentence: "In the general looked a lot of boys chase the girls will have their result is enough to go also!." From this, to get a site in an increasingly competitive context, the search engine ranking is necessary to get good SEO webmaster friends carefully studied, and only a good way to find a good way, only in competition in an invincible position.

after I graduated from college directly into the SEO industry, working for three years, management and operation of large and small sites over twelve, three, and experience not considered to be very rich, but it can be said from the management, operation, website also summed up some experience. We all know SEO from a large area that is divided into stations optimization and off-site optimization, site optimization can be subdivided in many small optimization projects, such as META tags optimization, and today we talk about the head in the META tags Magical clever use of the law.

META tag can be said in a web site occupies a very important role, SEO's friends all know that if you enter a keyword in the search engines, search engines will retrieve millions or even tens of millions out the relevant page, you can see above shows the contents of a page title is the title, the following is a page of descriptive text is a description of the contents of the text or from the first paragraph of text to extract the contents of such as:

we see more of the above large font is the title, the following is the description. We can see the title of this site has too many words, is not very reasonable, in general, the TITLE tag META Chinese words which should not exceed 30 characters, because the Baidu search engine spiders can crawl display 30 characters, if your title is too long, it will automatically intercept, and intercept the process is not subject to human control. If the site is very important to display the contents of intercepted off the user experience is affected. Over a user may not know your site is doing. Standards of scientific and reasonable control in the TITLE number of words should generally be 30 characters, 65 words in English letters, Chinese characters is 32, based on years of research and analysis, the best control characters 20 to 25. Title put 3-4 core keywords, write attractive, so that visitors wanted to see Click.

META tag of the description, which is a description of the page label. We can see that the example described above, write personal feeling pretty good, there is a certain appeal. If you do the gift industry in Baidu search for key words that would be 70% of people will click on to see. If you can describe with good visibility to bring some have a website traffic. To make good use of description, there is a certain skill too, this will need to webmaster friends at work, carefully observed and summarized. General description of characters, then words in 77 sub-control, if control of the English alphabet in 165, the requirements of this title to be slightly more than loose a lot more space to play. Description can be included in the title in the keywords, you can only write the title in the keywords, but also wrote other related important keywords, but must use a consistent language to organize themselves to take into account the user's experience level. Also in the keywords META tag writing, it can be said to write keywords in Web pages have become not very important, as early as ten years ago is very important, now more intelligent search engines, and anti-cheating ability of more powerful the. So you owners can no longer waste time on the keywords. head tag inside the other META tags for SEO does not make any difference. Important now is that the three should be the exact title and description.

summary, META tags of the title and description if you use good, you can make your optimization work to achieve a multiplier effect. Owners hope to learn to skillfully Magical META tags. As long as you choose the right keywords to optimize, optimize the home page, so that the magical effect of META tags, not afraid of your site traffic, as the effect, you know.

this article Source: http://www.lidodo.com (Li lot network), welcome reproduced, reprinted, please leave a link to this article, thank you!

Five essential tools Webmaster SEO Secret

Hello, everyone, I am from Inner Mongolia, Hohhot, a webmaster, and everyone else, are grass-roots origin, now operates Hohhot talent of our local network, is webmaster for our roots, establishment of all knowledge must have, and SEO knowledge is essential, but do website SEO optimization is a bottleneck in automation, using reasonable "weapons" will make our SEO work will be more effective, and today I gave you five personally think that a more useful SEO tools, we want to help.

one, Xenu

Xenu

Recommended Level:

Real-type hospital site optimization and planning solutions

hospital site planning, network operations team directly affect the entire process, or even a hospital to carry out network marketing, "Command", its role should not be overlooked. Person in charge of the network is very busy, as we plan to eat this bowl of rice, it would have to make plans to help leaders, will not be careless. Worthy of their work, worthy of trust and leadership cultivation, worthy of you sitting in the office every day to earn money. Do plan to have their own personality and the pursuit of their own insisted to know what to do? Why do that? Hospital site and what are the benefits? Effect will happen? At least, you have to be thinking about!! It is clear that , hospitals in the network marketing campaign is a wonderful way, you make website more lively, but also user-friendly hospital initiative to communicate with the consultation.

said "active", I'll give an example.

due to work, occasionally found in Baidu "** the best hospital treatment of nephrotic syndrome", the search than high, and competition is very small, so a bit concerned about. Medical and health search portal to a very simple, the atmosphere, a closer look, PR6, about 9000 world rankings, the ten million regional and disease information, more than 70,000 hospitals, made me shocked that this site has only operation for more than two years! be the biggest problem is that it does not make money!

run a loss if it is not possible, be it home at the top middle of the slide only 30,000 a year advertising , on both sides of a button advertising, will add up to 20,000 a year. Although the prices were so low, but did buy it, are now put themselves on the ad. Of course, it is also the sub-region and the advertising of the disease, if you really sell a year will not be a mere tens of thousands of pieces, but millions!!

why are so cheap but no advertising people buy it? a closer look at his website traffic, time of day, his two cities home page information views do recommend less than 20, let alone within a page, but also PV, as long as the F5 refresh, traffic that can easily brush. Then I found Weifang channel, Home recommended information, the flow is less than 10 a day, check online medical information so many people, and their medical and health Web site ranking high class long tail keywords, basically came in five of the first three positions, but why such a low flow? Why tens of thousands of ads a year will buy?

I think they are a bit confusing, though the hospital did you get a lot of information, but ignored user participation, there is no recognition of the user and the hospital itself, click, naturally there is no recommended treatment volume, also kept in the hospital, let alone sell ads. Many of our hospital sites trying every means to end seo tips for website optimization in the end is to do what is rank? Is the traffic? Is to click? Ultimately, the site needs is people!

only the site's users continue to increase the amount of the hospital to the patient continued to rise, in order to prove the user experience and site usability, only the site's users are constantly active in order to promote the development of the site. Weifang red sun in our team seems to optimize kidney hospital, the hospital site to do the following points:

a simple structure and clear objectives:

muttering, watercress, happy, all with a simple structure, a clear goal to attract customers, rather than engage in a lot of data content. Why all our hospital sites is purely for disease, illness, disease, patients will only care about their disease can be cured, you do so many articles about the disease mess what's the use, in the home row of the full, who A chapter will look at those things do?!

Second, the article replies:

hospital site if we allow it, then we can try to stop Every article on the add comment and message system, so not only can enhance the interactive Web site, you can firmly hold the visitor's heart.

visitors each sentence is one that will not repeat the original soft, are very valuable resources.

Third, interesting health information:

interesting to improve the health knowledge is to keep the user click on the choice, of course, is to address the real pain Internet to find people who are not hospital care in this regard. But there are some potential patient population in seeking medical care in the sneak worry about, entertaining only nothing wrong with it, the final analysis, the user experience.

Fourth, the question answering system:

addition to the widely used "GUIDEC", we can then include "Message and Reply" section . Hospital site users will inevitably encounter this problem, the first time to give a satisfactory answer is tantamount to a temporary relief, or for the future people around the user's own re-think of similar problems encountered in the first answer to lay the foundation for more shows the hospital's professional and formal.

Fifth, to enhance the visitor's ability to participate:

site development trend, not a "standard package", but "easy to open with type ", a more user-oriented, more open type of site use.

Therefore, the hospital's website to have a learning exchange forum, and must have leisure to explore type of forum. You as a hospital site, which are all boring medical content, disease introduction, signature treatments, experts, this is definitely not enough!

six powerful interactive web site:

so powerful, does not require complex or large, but for user characteristics, some small enough to mobilize the function of many visitors to actively read and participate in discussions, exchange, must get to the hospital website "move up".

we can easily ask the patient had been hospitalized, ask them to seek treatment are doing online searching, are concerned about anything, certainly most people would say to you, I just surf the Internet and the hospital, which The hospital can give me cured, I feel assured that I went to governance, which is the patient's characteristics.

popular website in order to retain people, gives a convincing and realistic, do not just focus on the introduction and features some of the bells and whistles go, the interaction between doctors and patients or between patients than those guaranteed to you more appropriate, realistic and credible. As for specifically how to do, have the opportunity to release to you.

seven rapid spread of users:

user communication is the most effective, fastest, most powerful way to promote. Therefore, watercress, happy, muttering, can use a small amount of investment in a shorter time to reach a large size and site effects. This is worth doing hospital site Seoer learn.

eight hospital sites before coarse to fine after:

user is "silly", and said plainly, do not like mindless Internet , like to see ready-made, and our hospital website of the Forum If too many users do not know how to choose. Can be extensive pre-site infrastructure to attract users, you have a breakdown of the post.

IX Forum prioritized and focused:

at the beginning, we Weifang Red Sun kidney hospital in the design version of the site plan block, the Forum set out a lot, anxious to put a kidney disease of all items listed on the site home page, because they feel a lot of important things, each sample is the most important, does not fit. When these sections are designed to come out, do not know what should be the focus, the feeling back of the hand palm is meat.

this does not work, a hospital site must have a clear focus on a few pages, these are main pages, feature pages, the core of the forum; and then rely on these forum to gather popularity, the rest of the forum as a secondary type on OK.

ten, for the users:

want to do a large hospital site, and stronger, to make a reputation and brand, the core of a is to solve the most urgent need for the user to solve the problem, and do more, you can help users to solve such a problem on OK. You can have vast amounts of medical expertise, allows users to automatically search can, from the strategic level so that visitors feel a sense of belonging!

a good hospital site, the criteria is very simple, that is: his next times want to. As long as we can let the user come again, this accumulation of energy, but also let you quickly soaring. Whether Baidu promotion, optimization, mass, affiliate ads, etc., many of the methods, which method is the most powerful? In fact, employing the method of transmission, the most powerful. If you are still stuck in relying solely on the mass of expertise and medical information for optimization and promotion, only the pursuit of keyword rankings, site traffic, and the site itself has no essential advantage, in addition to assault from the traffic impact would be outside the server, to the development of our hospital sites what's the use?

me more and more suspect, the so-called SEO and website promotion, in the end there is much value? we have to do the hospital's website marketing, first of all have a worthy of the site, not to make a website, then tried my best to perform the promotion.

behalf of the Hospital of Weifang Red Sun kidney optimization team to remind one: life and death as well as your website's survival and development of the hospital who decided? Engine? Content? Link? Weight? Traffic? Investment? In fact, the user! ! want to communicate with me my friends can add QQ: 332364662. This article from the Weifang kidney hospital (http://www.df-renal.com/) web series published, welcome reproduced, reprinted, please keep this link, thank you!

Luna chubby: a common stumbling block user conversion rate

long time no write articles, recent study of the financial industry, busy site, and these days several of my friends asked me why rafts up, traffic has also been, but the conversion rate is not high, the site bounce rate is very high, so the chubby moon from here today to share some of my views, I hope to give these friends a little thinking and recommendations to help you make the site conversion rate.

one of the reasons: the complex structure, easily lost.

This is a lot of sites, especially some large sites prone to problems, that site the bigger the better, but the reality is that web shop is large enough, but the traffic up, conversion rate is not high enough, not by how much benefit, in fact, that the most important issue is the major stations get too complicated structure, such as the common number of financial stocks stations, particularly the complex, while the owners want to do better if Some owners may wish to reference and information network or some other famous sites, so the structure becomes simple, of course, the most clear, or 58, go to the market and other information like simpler and more clear, I believe the user to use and more convenient.

second reason: the old non-use value of information.

many sites have been worried about a low conversion rate, but it does not update the site, always dominated by copying someone else's article, which leads to even rise to the top five ranking can not get up conversion rates.

because both the customer, or search engine spiders, want catch the latest and most talked about information provided to the user, and when to keep your site updated it though, but is not available to users Those most concerned about the best real-time news, the same can not give the user a good impression, which led directly out of the user.

third reason: the complexity of the user is lost.

this point is that many Chinese owners of the lost, perhaps more for ranking web page will get a lot of articles and information, but largely ignored the user's experience, the user looking for their stuff when they need to click 3-4 times, or even more times to find, and foreign sites, but in this area very well, either mall, or video sites, or a loan website, are able to 1-2 times a user needs to open to find information, and this will undoubtedly enhance the user experience and increasing the conversion rate, saving the user time, and attract users.

short, seo more do not flow, but the conversion rate, and more to do is the user's experience and success rate, so I hope more SEOer inside out rate from this circle, let its more simple and easier to solve customer problems, I believe you also have greatly improved. This article first network owners, the goddess of the moon chubby www.jrez.net original, welcome to reprint, please do not delete the chain, thank you.